KELLY
WILSON
Art Direction
+ Purpose-Driven Work
About Me
I am an ambitious and authentic creative leader based in Philadelphia, PA with a passion
for creative storytelling, for the why behind how decisions are made, and for developing intentional work. I have an interest in art direction, copywriting, mentoring, and strategy. Through creativity, innovation, and continuous learning, I am always working towards creating authentic, meaningful work.
Outside of creative work, I am a 200 hour Registered Yoga Teacher and Pilates instructor and lead classes at studios in the Philadelphia suburbs. I am always looking to learn, dive deeper, and better myself as an instructor, which I have been able to pull into my leadership and presentation skills as a creative leader.
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One of my coolest accomplishments is having my moody romantic (and a little witchy) Covid wedding featured in Philly Wedding Magazine in December of 2021.
I am looking for an opportunity to continue to grow as an art supervisor and overall as a creative thinker in a purpose-driven role.
Work Experience
2024 - Present
In the fall of 2024, I joined 21GRAMS as an Art Supervisor. Since then I have had the unique opportunity to launch a first-of-its-kind treatment for a rare disease in pediatrics. I assisted in an effective and efficient launch of day 1 and day 10 tactics, including the patient brochure and the welcome kit, the IVA, branded websites, and a range of digital tactics. I have defined and evolved the branded and unbranded campaigns, begin implementing them across all visual tactics while establishing myself as a leader for the creative team and working cohesively with other capabilities to uphold the integrity of the brand.
2017 - 2024
As an Senior Art Director at Digitas Health, I designed, led, and executed innovative visual solutions across print and digital platforms, providing a fresh viewpoint and conceptual thinking to each. Leading projects from start to finish, I worked collaboratively with other art directors and copywriters, as well as the Project Management, Strategy, and Account teams, to provide new perspectives and ideas for an industry-leading client. Some of these include a market shaping campaign re-brand and website creation, ownership of the branded website, an interview-style video series with thought leaders in the field, a number of social media campaigns targeted at HCPs, and innovative solutions to maintain their status as a leader in their field.
In addition, I mentored and managed a number of junior level creatives across capabilities and oversaw and acted as the liaison between DH and a NYC-based creative high school mentorship program. I helped in company-wide DE&I initiatives, and assisted in brainstorming and developing campaigns to bring new and organic business to the agency.
2014 - 2017
Starting in my career at iQ Media, I had the opportunity to work full time with the marketing team. This allowed me to learn and grow not only as a designer but also as a marketer.
Education
2013 / MAY
West Chester University of PA
In May 2013, I graduated with a Bachelor of Fine Arts from West Chester University. While attending, I was selected by professors to create a logo for the Sustainability Committee in 2012 and won
Honorable Mention for a Select Body of Work during the
BFA Exhibition 2013.